Google’s $1.38 Billion Privacy Settlement: What It Signals for Every Business
Google’s landmark $1.38 billion settlement with Texas—stemming from a 2022 lawsuit over unauthorized collection of geolocation, incognito search data, and biometric information—marks a critical turning point in U.S. privacy enforcement. It’s not just a high-profile penalty; it’s a harbinger of what’s to come from state attorneys general and regulators like the California Privacy Protection Agency (CPPA), now empowered by new 2025 enforcement initiatives. The message is clear: privacy violations once considered peripheral can now trigger billion-dollar consequences.
At Privaini, we help companies proactively identify and mitigate these exact risks—before they result in fines, litigation, or reputational harm. The Google case isn’t an outlier. It’s a roadmap. And it’s one your organization must be prepared to follow.
